Privacy Policy

1. Introduction

Opterra Systems LLC (“Opterra,” “we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our customer loyalty platform, including our website at opterra.systems, mobile applications, Apple Wallet passes, Google Wallet passes, and related services (collectively, the “Services”).

By using our Services, you agree to the collection and use of information in accordance with this policy. If you do not agree with our policies and practices, do not use our Services.

2. Information We Collect

2.1 Information You Provide

We collect information you provide directly to us, including:

• Account Information: Name, email address, phone number, and company name when you register for an account or contact us.
• Member Information: For businesses using our platform, information about their customers/members including names, contact information, loyalty points, tier status, and transaction history.
• Payment Information: Billing address and payment card details (processed securely through our payment processor).
• Communications: Information you provide when contacting us for support or feedback.

2.2 Information Collected Automatically

When you use our Services, we automatically collect:

• Usage Information: How you interact with our Services, including pages visited, features used, and actions taken.
• Device Information: Device type, operating system, browser type, and unique device identifiers.
• Log Information: IP address, access times, and referring URLs.
• Location Information: General location based on IP address. We do not collect precise GPS location without your explicit consent.

2.3 Information from Third Parties

We may receive information from third parties, including:

• Integration partners (e.g., GoHighLevel, MedusaJS) when you connect your accounts.
• Payment processors for transaction verification.
• Analytics providers for service improvement.

3. How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve our Services.
• Process transactions and send related information, including confirmations and receipts.
• Generate and manage digital wallet passes for Apple Wallet and Google Wallet.
• Send push notifications about loyalty rewards, offers, and account updates (with your consent).
• Respond to your comments, questions, and customer service requests.
• Communicate with you about products, services, and events offered by Opterra.
• Monitor and analyze trends, usage, and activities in connection with our Services.
• Detect, investigate, and prevent fraudulent transactions and other illegal activities.
• Personalize and improve your experience with our Services.
• Comply with legal obligations.

4. How We Share Your Information

We may share information about you as follows:

• With Business Clients: If you are a member of a loyalty program, we share your information with the business operating that program.
• Service Providers: With vendors who perform services on our behalf, such as payment processing, data analysis, email delivery, and hosting services.
• Integration Partners: With platforms you connect to Opterra (e.g., GoHighLevel, MedusaJS) as necessary to provide integrated services.
• Apple and Google: Information necessary to generate and update wallet passes in Apple Wallet and Google Wallet.
• Legal Requirements: When required by law or to respond to legal process, protect our rights, or protect the safety of others.
• Business Transfers: In connection with a merger, acquisition, or sale of all or a portion of our assets.

We do not sell your personal information to third parties.

5. Apple Wallet and Google Wallet

Our Services include the ability to add loyalty passes to Apple Wallet and Google Wallet. When you add a pass:

• Your pass information is shared with Apple or Google as required to display and update your pass.
• We may send push notifications through Apple or Google's notification services to update your pass or send offers.
• Location-based features (if enabled) may trigger notifications when you're near a participating business.
• You can remove your pass at any time through your wallet app.

Please review Apple's and Google's privacy policies for information on how they handle wallet data.

6. Data Security

We implement appropriate technical and organizational measures to protect your information, including:

• Encryption of data in transit using TLS/SSL protocols.
• Encryption of sensitive data at rest.
• Regular security assessments and audits.
• Access controls limiting who can access your data.
• Secure development practices and code review processes.

While we strive to protect your information, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security.

7. Data Retention

We retain your information for as long as necessary to provide our Services and fulfill the purposes described in this policy. We may also retain and use information to comply with legal obligations, resolve disputes, and enforce agreements.

When you or the business operating your loyalty program requests deletion of your data, we will delete or anonymize your information within 30 days, unless we are required to retain it for legal purposes.

8. Your Rights and Choices

8.1 Access and Portability

You have the right to request access to the personal information we hold about you and to receive a copy of your data in a portable format.

8.2 Correction

You have the right to request correction of inaccurate or incomplete personal information.

8.3 Deletion

You have the right to request deletion of your personal information, subject to certain exceptions required by law.

8.4 Opt-Out of Communications

You may opt out of receiving promotional communications from us by following the unsubscribe instructions in those messages or by contacting us.

8.5 Push Notifications

You can disable push notifications through your device settings or by removing your wallet pass.

9. California Privacy Rights (CCPA)

California residents have additional rights under the California Consumer Privacy Act (CCPA), including:

• The right to know what personal information we collect and how we use it.
• The right to request deletion of your personal information.
• The right to opt-out of the sale of personal information (we do not sell personal information).
• The right to non-discrimination for exercising your privacy rights.

To exercise these rights, please contact us at privacy@opterra.systems.

10. European Privacy Rights (GDPR)

If you are located in the European Economic Area (EEA), you have additional rights under the General Data Protection Regulation (GDPR), including:

• The right to access your personal data.
• The right to rectification of inaccurate data.
• The right to erasure (“right to be forgotten”).
• The right to restrict processing.
• The right to data portability.
• The right to object to processing based on legitimate interests.
• The right to lodge a complaint with a supervisory authority.

Our legal basis for processing personal data includes: contract performance, legitimate interests, legal obligations, and consent (where applicable).

11. Children's Privacy

Our Services are not directed to children under 16. We do not knowingly collect personal information from children under 16. If you believe we have collected information from a child under 16, please contact us immediately at privacy@opterra.systems.

12. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place for such transfers, including standard contractual clauses approved by relevant authorities.

13. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Last updated” date. For material changes, we will provide additional notice, such as via email or a prominent notice on our website.

14. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us at: